Monday, January 07, 2008

About I am Fashion

Q: What inspired you to set up your blog/site?
We started a blog because we wanted to have a place where trends and fashion from the runway and on celebrities can easily be understood and translated into down to earth, youthful street fashion. Back when we first started, there were a lot less fashion blogs. It has also given us an excuse to go window-shopping around the internet!

Q. So why did you decide to do a blog instead of a site?
We originally wanted to do a general teenage site, but we realised we wouldn't have enough time to do a complete website, (not to mention that we are html-challenged and not teenagers anymore). So we decided to focus only on our main passion- fashion and beauty (obviously). And also since blogs are more user-friendly and easy to setup, we decided on a blog instead of a website.

Q. How did you come up with your name?
We wanted to the name of our site to be catchy and actually mean something. Back then, we were in love with Chanel's classic elegant style, (and still are!) and decided to name our site from a phrase out of a Coco Chanel quote: 'I don't do fashion, I am fashion.'

Q: What challenges have you faced in regard to establishing and maintaining the site?
Our greatest challenge in establishing our site was in creating a background layout. Since we're technically challenged, for our first two background layouts, we had to get a friend to help us. But since then, we've learnt a few things about html and photoshop to be able to do simple layouts by ourselves now. As for maintaining the site, the most challenging thing is probably to finding the time to update it daily. But since blogging is something we enjoy doing and we have each other to cover for us when we're busy, it has actually not been that hard.

Q: What does a typical day at I am Fashion look like?

Our "office" is just wherever our laptop is, we've blogged in cafe's, airports and libraries. Although usually, we just work at home surrounded by . . . all our wordly belongings from our precious shoe collection to piles of schoolwork!

Q: Do you blog for fun or as a career? If for fun, how do you manage your time?
Yes, we blog for fun as a hobby. Sometimes, blogging is surprisingly therapeutical after a day of school. Time-wise, yes, we must admit that there are times when we are a bit push for time. But the good thing about being in a dual is that one of us can always cover for each other if the other really doesn't have the time to blog. And we like that we're pretty reliable and think along the same lines.

Q: How much time does blogging take up everyday?
It depends on the nature of the post. But typically it takes around 1-2 hours per post.

Q: Where do you come up with topics to blog about?
We don't have one specific source of blog topics. We just get our blog ideas from things in our daily lives -from what we discuss with friends to something we saw on the streets or websites. We think of our blog as a scrap book of sorts of the random fashion thoughts that occurs to us in our daily lives!


Blogger ankyonline said...

nice work done

12:44 AM  
Blogger Stefanie Grace said...

I recently discovered your blog! Its amazing and has obviously taken a long time to put together! I can only hope that mine will eventually get to that! At the mo, i write about my life and then bits of fashion. But after reading yours, i now have something to aspire to!

Stef x

3:13 PM  
Blogger Gabrielle Zuccaro said...

i love reading your blog it's always fun to see your features

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Blogger Pakistan said...

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Blogger Blog said...

Hi there. I love the blogs you are associated with (iamfashion). Iut is great to come home and read grrr my daily fix. Buut we are trying to promote our very own fashion and allsorts-based blog. and yes we do allow people to follow.
If you could help promote us, we will for sure put your link up on our page. You have our word.

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hii..i like the way you put so many things together and yet keep your blog organized and easy to follow..i like reading your stuff..its all the things i am interested in..:-)


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Blogger Fashion By He said...

good luck with the new blog

come check out a guys point of view on fashion

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Anonymous Anonymous said...

You cover a nice diversity of subjects in the field of fashion. I'll have to check in regularly to see what's new.

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Blogger Panty Buns said...

I like the blog you did here. Hope you resume posting here again.

12:57 PM  
Blogger p_courtney said...

Ah, i loved iamfashion and such ashame it's closing, but i shall be reading this blog regularly! it was iamfashion that convinced me i should start my own lifestyle blog.

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Glad to see a new blog started!! for all things fabulous in beauty and fashion.

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^me too :)

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I really like your blog, I am a new blogger myself and it's exciting to see new material!!

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